The shopping mall center Santa Fe Medellin contacted us with an inquiry of creating an awareness campaign about the importance of planting trees in their hometown in Colombia.
Once the concept was chosen, the Inflatable Depot design and development team worked restless for 2 months to shape up the ambitious idea. We considered multiple aspects for this project such as aesthetic, constructive, logistics, safety and others.
Finally, the product was properly installed and delivered in a timely manner at the shopping center for the beginning of the marketing action. The results, according to the management of the mall, have surpassed their expectations. The public was fascinated with the sensorial proposal that this giant inflatable of approximately 1000 m2 has to offer. The campaign is a complete success not only in their own city but worldwide thru the internet and social media.